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JON JOSEF LAUNCHED TO PROVIDE AMERICAN WOMEN WITH EUROPEAN STYLING AT AN AFFORDABLE PRICE
MIAMI October 9, 2006
A new footwear company, Jon Josef, has been launched to help America’s fashion-forward women find shoes that are top quality, striking in appearance and affordable. The shoes are manufactured in Spain and Italy using only the finest materials. The first products will be in select retailers beginning in November 2006.
The company is lead by Jon Josef, known to his friends as ”J.J.“. He has made shoes his life. Born in Elda, Spain in 1970, J.J. and his family lived and worked in the country’s busiest footwear region, Alicante. His family owned stores and manufacturing facilities and he spent years learning the manufacturing and retailing business. Footwear became second nature when he spent his summer vacations packing shoes in the factories and watching his family sell the products they had made.
”Jon Josef shoes will be top quality while offering a striking design that women can afford for under $200,“ Jon Josef said. ”I am looking forward to bringing the best of Europe to the U.S. market.“
Jon Josef’s shoes reflect everyday styles that can move easily between the office and the social scene. The colors and silhouettes are feminine and fashion-forward. He sees his customers as intelligent and stylish enough to know what they want to wear, while being practical enough to not want to spend excessively to get the look they desire. Since his name is on the shoe, J.J. can control the quality standards to help his customers achieve style and fashion with confidence.
MEDIA CONTACT: Colleen Robar, Robar PR
(313) 331.8544 office, (313) 207.5960 cell
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